Reason The Hardy Boyz’ Deal with Anthem Sports Went Sour

Reason The Hardy Boyz’ Deal with Anthem Sports Went Sour

Sports Illustrated claims that The Hardy Boyz were willing to pay between $10,000 and $15,000 for the rights to the “BROKEN” gimmick. This same deal would have included a non-disparagement clause and the Hardys sending out a press release to end the conflict on good terms.

As the deal was approaching completion, Anthem Sports reportedly tried to pull a a fast one and wanted more out of the deal. One of the things they asked for was 50% of all Hardy revenue which including Jeff Hardy’s art and music. The Hardys saw this as a ‘monumental heist and money-grab’ and the deal was not made.

The plan now is for Jeff Jarrett to stall the agreement in hopes that The Hardys will give up pursuing the case.