There has been lots of internal talk about the future of Ryback lately. He has heat on him for several different things.
For one, officials feel he hasn’t really developed well in the ring like they were hoping. There’s a feeling that Ryback has actually regressed in the ring. He also has heat on him for roughing up several different talents, most recently CM Punk.
Officials also feel that Ryback doesn’t present himself well when making appearances for the company. WWE has gotten feedback on several appearances he’s made over the past few months where people said he didn’t look happy to be there, and this began before they turned him heel. One source described it as Ryback seeming to be annoyed by making public appearances.